Viewtiful Joe is the main character of the series, who is voiced by Dee Bradley Baker in the games, and by Jason Palmer in the animated series. He is originally just a movie fanatic that idolizes Captain Blue, his favorite movie character. One day while watching a movie with his girlfriend, Silvia, a shadowy figure defeats Captain Blue and reaches from the screen to pull Silvia into it. Captain Blue's robot, Six Majin, is punched out of the movie by the figure, and it takes Joe back with it. Joe is confronted by Captain Blue, who gives him a V-Watch. This allows him to transform into his alter ego, Viewtiful Joe, whenever Joe says the word "henshin", though Joe modifies it into his catchphrase "Henshin-a-go-go, baby!" Joe obtains the name from his rival, Alastor, after the sight of Joe's fighting skills.
Viewtiful Joe has the power to slow down the movie, speed it up, and to zoom into the picture, much like camera effects seen in movies. At first, he is only able to use his powers in movies; however in Viewtiful Joe 2, he demonstrated, when in the real world, that his V-Watch will respond when in front of an audience, enabling him to transform outside of the movie. His inability is again apparent in Viewtiful Joe: Double Trouble! when he attempts to transform with nobody around; this is solved when Silvia points her special camcorder, The V-Cam, at Joe. Joe's arsenal also includes Voomerangs, a boomerang-like blade weapon thrown from Joe's helmet; and Shocking Pink, which is a short fused bomb.
Joe is a playable character in the 2008 Wii and arcade fighting game Tatsunoko vs. Capcom: Ultimate All Stars, where his VFX Powers form some of his special moves
