Why? I've listed the reasons below, and while it seems like a lot ... I actually got into all of this by accident. But now that it's all rolling along it's pretty sweet.
1. I have a reward Zone card. They're free and eventually they get you free stuff.
2. I do all my X-Mas shopping and my personal CD/DVD buying at best buy so I usually spend $2000 there each year. That gets me into some sort of deal where I get double points all the time. $2000 seems like a lot but it's always X-Mas that puts me over.
3. Being part of #2 made me part of their game reward program when it started (bunch of other nice benefits). I think you have to ask to be signed up now.
4. Due to my being part of #2 and #3, when I buy any over hyped/much anticipated game I instantly get a $10 gift card.
So the last few games I got have all cost me $49 AND I'm adding to my gift certificate totals at the same time. Batman was the last game I got the $10 card on, I imagine the same will apply for Uncharted and Call of Duty.
(I usually get the games on the day they come out so I don't miss out.)
So my last trip was to get Batman AA. Bought it with a $10 card from SF4, got a new $10 card on the spot. The $49 I spent got me another $25 in gift certificates.
It's nice. Plus I'm not promised thing from reserving a game only to find later that the employees have taken them all to sell on eBay. (True story ... You guys know who I'm talking about).
That is all.
