So i'm checkin out this Speech Will Wright gave at the Game Developer's Conference March 11, 2005
Enough of the details, this guy is a genius, he presented his ideas for the future of gaming content, "what he learned from the sims" and holy smokes, his new game called "Spore" blew me away. I had never seen anything like that, and indeed spore will probably change the face of gaming as we know it.