The Five Most Commonly Encountered, Off-putting E-commerce Errors

Are abandoned shopping carts continuing to wreak havoc on your online sales? If so, perhaps it's your Web site that's driving your visitors away.

Marcia Yudkin, Internet marketing expert and the author of Poor Richard's Web Site Marketing Makeover, knows what makes or breaks an e-commerce Web site. Having recently judged a raftload of sites for the Webby Awards and the Inc. Web Awards, her first hand knowledge of e-commerce blunders and how to avoid them can help you convert more visitors into buyers.

If you want to be a successful online retailer, Yudkin suggests you avoid these five common irritants and obstacles:

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