LucasArts has been showing off its new toys every chance it gets. They now have physics and procedural animation technology beyond anything else out there. Good for them. The only problem with Euphoria and DMM? They're being used in Indiana Jones and Star Wars games, and only in those games.
Of couse, the tech will spread, it looks impressive, but right now Lucas could do everything they wanted with it... and they're using it to do another cookie cutter, franchise milking licensed game.
Whoever manages IP at Lucas needs to be replaced. Disney is back from the dead thanks to a pirate movie trilogy and what is Lucas doing about it? Sitting on the only pirate comedy IP that's well known and loved out there, doing nothing with it; or rather failing to do anything with it, despite having tried in the past. Letting Telltale finally appear on the map with Sam&Max episodic content after wasting resources trying to develop the same thing twice, only to get shut down by internal politics. Of course, they're making money. People buy the SW, Indy games, almost regardless of their relative artistic qualities, but Lucas could have become a main player in the industry, had they known how to adapt after the demise of the adventure genre. Instead, they outsourced development and became a small publisher with a couple of nice licenses doing with them exactly what Activision, Ubi or EA would have done.
One way to prove my point is this: I could name a whole bunch of people working for LucasArts (LucasFilms Games, back then, actually) even when I was 13 years old. I knew who Ron Gilbert was, or Tim Schaffer. Lucas was actually one of the first developers to prominently and properly credit their developers and writers, both in the box and in the game itself, in a time when Japanese designers were alienated and forced to use aliases.
Today? I'm pretty much an expert and I couldn't tell you who was the lead designer in Lego Star Wars if you gave me half an hour on the Wikipedia.
EDGE magazine started talking about a "Lucasarts rebirth" months ago. I'll believe it when I see it.