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Friday, Dec 7, 2007

Denial, anger, bargaining, depression and acceptance. Those are the five stages of grief. Welcome to acceptance. But first there are a couple of things that I need to say.

It'll be fine. It'll blow over.

Every time I read "it'll blow over" I find myself right back at anger.
No, this debacle will not blow over. It must not be allowed to blow
over. I have too much respect for the people who work at GS to allow
all their hard work to be destroyed in this spasm of stupid.

In my past life as an I/S consultant, my specialty was in salvaging
development projects gone horribly wrong. The first step always
involved an After Action Review. What went wrong? What did we learn?
How do we make sure it never happens again?

Someone here messed up. That's bad.

The customer got involved. That's potentially terminal for an
organization.

Now C|Net not only needs to find and fix their problem, but they need to
do it publicly. They won't like it and they'll fight it, but they still
need to do it. This is the price you pay for involving the customer.

You don't want my opinion? Don't get me involved in your screw-ups.

How do we fix this? How do we make sure this never happens again?

And there's the 800 pound gorilla in the room. How does C|Net fix the
problems they've created at GameSpot?

I don't know, and I don't think C|Net knows either, but I do have a few
suggestions for them.

Sit down and talk to the staff at GameSpot. Listen to them.

Address the morale problem or expect to relive these last ten days all over again when the next staff member leaves.

Communicate to your customers early, often and only through the editors at GameSpot. Your PR staff is ill equipped to speak with your customers. So far, they've done you no favors. If you can't listen to this advice and insist on having someone from C|Net communicate with the GS community, I suggest the first words out of their mouth be "We apologize". Come to think of it, a blanket apology to the paid subscriber base seems like a good idea.

Do not delude yourselves into thinking you can just let this "blow over".

I have more suggestions (like throwing bushel baskets of money at Greg, Carrie and Rich to get them back), but I doubtC|Net islistening anyway.

All we can do now is wish Jeff the best of luck, show our support to the staff that remains at GameSpot and wait for C|Net to get their act together.

Posted by mnrunner, 3:56pm
3 Comments | Post a Comment

Comments

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You know, I was going to make my last journal entry my last post here, but I've been keeping an eye out to see if this situation could be salvaged. I would love to see a resolution that led to GameSpot returning to the awesome site it used to be. You are not only very right about what needs to happen, but you stated it very clearly. If CNET wants to fix this situation, I recommend they pay attention to you, because you're exactly right.

Until then, I'll be spending my time elsewhere, but I'll be watching... hoping they take your advice.
Posted Dec 10, 2007 9:30 am PT
hey, are you blogging anywhere else now?
Posted Mar 24, 2008 7:11 pm PT
[This message was deleted at the request of the original poster]
Posted May 28, 2008 4:09 pm PT
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  • mnrunner
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