I have never been as excited about a gameplay feature as I am about Madden 10 online Franchise Mode. Franchise mode for sports games is notoriously easy. If you really want to you can always end up with a full team of all stars. Now, every trade and draft pick will be coveted. It is going to be a brutal competition. I've been waiting for this feature my entire life.
Watch this video if you're not completely sold.
http://www.gamespot.com/xbox360/sports/maddennfl10/video/6212770/madden-nfl-10-online-franchise-trailer