At E3, Sony and Microsoft spent most of their press conferences on their new motion controls. Microsoft tried to highlight NATAL having cool motion controls like chucking paint at a canvas. Sony showed you could pick up blocks and build things to show the "unlimited possibilities". While Big publishers and console makers spent so much time focusing on casual games, how many casual gamers (age 35-65) do they think watch E3 Live, or E3 period?

These people are not watching E3.

I define a casual gamer is determined more by games than how long they play.

The casual gamer does not get their gaming information from big gaming websites or magazines. They do not have gamespot accounts posting on the forums igniting flame wars about how Sony and Microsoft sucks and that the Wii is the future. They probably don't have accounts showing what games they own and what they review it as. Most of those people probably don't have internet connections. Bashing them on the internet would be one sided like fighting babies. The casual gamer doesn't read reviews to make sure the game their getting is good. If they did some old woman would freak out at God of War III. The Big publishers don't need multi million dollar advertising campaigns, gaming retailers like Gamestop and other retail stores will just recommend them games and they'll by them anyway. The old people will get their enjoyment from a 2 hour game and move on to the next one.