The Asian version is shipping two days early (today) from Play Asia, but yours truly will get his from NCS. PA's shipping could take weeks, thereby making the point of getting the game earlier moot since the US version is out on July 2.

Part of Team Ninja's marketing efforts was linking the PSN demo to the final game. Basically, the essence carries over to the final game, so it is a rather interesting move. An uninteresting one would be using pop icon Leah Dizon as the spokesperson -_- There is an event going on on Friday, where the winner of a competition goes home with a signed poster by Ms. Dizon.. instead of one signed by Team Ninja's Sigma team.