Gimmicky? I will have to say yes, the Wii Weight or whatever the name was of that thing sure does look weird. However, I think I might go buy it anyway because I think it will be something fun in family/party game mode.
Reflecting on the Nintendo press conference I find it hard to see a red thread in what Nintendo is trying to pull here. They addressed "online" by letting EA put Madden and FIFA out there in cyberspace and letting us vote on Miis. Inconsistent! It seems to me that both Sony and especially Microsoft has a much stronger online side to their products.
Yet I still only have the Wii and probably will not get any of the other consoles - at least not in the near future. I am hoping to see some good games come out, be it for the Wii Weight, Zapper or even the Wheel.
I know this is a messy post but I'm also really torn about this thing right now.

pigfish2