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Thursday, Nov 16, 2006

What is it about party games that we Aussies just can't get enough of?

Here at GameSpot AU, we've been tracking game sales charts for Australia for a little while now, and for the past few months there have been three constant entries in the top 10: SingStar, Buzz and Brain Training. Compare that to the US charts and there seems to be a world of difference. US gamers still tend to lap up racers, shooters and action games, with nary a 'non-traditional' genre in sight. And when I say non-traditional, I mean titles that don't fall into what most people would typically consider as games -- such as karaoke, quiz, music, puzzle or fitness-type titles. The most popular of these non-traditional titles down under are, of course, party games such as Sony's extremely successful SingStar or Buzz series.

Sony, for its part, obviously doesn't think US gamers like these types of titles that much, having not released many Buzz or SingStar games stateside. Australians, on the flipside, are lapping these games up. Is it because Aussies just aren't as "hardcore" as US gamers? Or do we just have a natural affinity for making fools of ourselves at karaoke?

Here's a controversial thought: maybe the Australian games market is actually a little more mature than the US. Before you howl me down with stats and figures on how huge and advanced the US games market is, let me assure you that I'm not trying to compare size here. In pure dollar terms, the US is a behemoth, and Australia in comparison is miniscule. And I don't mean mature in the sense of being more adult or dignified. What I mean is the shape of the Australian market -- the people who game, those who own consoles and use them regularly -- may actually be what the US will be like in a few years' time. The three big players in gaming -- Sony, Microsoft and Nintendo -- have all acknowledged the need to expand past the "core" audience of gamers in order for the industry to prosper and grow. The big three are planning to expand the market by developing new titles to attract people who aren't interested in shooting Nazis, or going on mythical quests, or killing aliens in a post-apocalyptic future. Sony's already produced these type of games in their party series, while Microsoft is about to test the waters with Viva Pinata. Nintendo's entire philosophy with the Wii is to attract as many people back to gaming as possible.

It's clear that with SingStar, Buzz and Brain Training such Top 10 stalwarts in Australia, our market may already include plenty of these new types of gamers the major games companies are trying to attract. Who knows? Maybe our Top 10 charts are a sneak peek into the future of US gaming.

Category: Editorial
Posted by RandolphRam, 5:08pm
8 Comments | Post a Comment

Comments

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I wouldn't say having a preference for karaoke or brain training games makes you a more mature person than someone who likes shooters or RPGs.
Posted Nov 16, 2006 5:29 pm PT
Party Aun Aussies
Posted Nov 16, 2006 5:31 pm PT
Viva Piņata is not a party game... it's a sim game kinda like Harvest Moon, The Sims, Sim City such and so forth so I don't think that counts as a party game. Nevertheless though yes the Japanese, European, North American markets all have different tastes, the Japanese love life simulators like the corner store simulator.... The American markets do love their shooters, action games and racers, the European market loves RPGs and shooters themselves (even if they have to take the blood out).

This has been at the same level for a long while, just like nature where there are some species that only live in certain areas. (Australia famous for some of its exclusive species) It looks like that for me, gaming is the same way. There are some genres which go intercontinental and across borders, for example everyone loves DDR, but just like in nature, there are niche markets or genres that I don't think will ever be as popular in other territories as they are in other places. I don't think it's a maturity thing as much as you hope it is. We love shooting you love singing like fools, some people never leave their house thanks to RPGs, different strokes for different folks....
Posted Nov 16, 2006 7:45 pm PT
It's all good in my opinion, a video game is a video game.
Posted Nov 16, 2006 9:41 pm PT
Everytime I look at the Australian game charts I wonder why Australians buy such crappy games? Why isn't Canis Canem Edit (Bully) the #1 PS2 game! WHAT THE HELL?!
Posted Nov 17, 2006 11:23 pm PT
Almost like parents are purchasing the most games for their young ones?
Posted Nov 22, 2006 2:32 am PT
aussies dig party games for one reason.. we're sociable. there's nothing better than getting together and cracking open some beers and playing games that we can all get into. who wants to drink with 10 of your mates and watch someone play final fantasy 12? not me! party games are this milleniums charades, pictionary and scrabble rolled into on. that's not to say americans aren't sociable.. but we aussies just like to get together and have fun.. taking the piss out of one another.
Posted Nov 26, 2006 11:19 pm PT
Crackpack Is right on the money.

We Aussies are socialites.

I dont really do party games but i LAN each friday
Posted Dec 1, 2006 10:13 pm PT
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  • RandolphRam
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