Why Bethesda Rocks

I was sitting at work when my phone beeped with a new email. Opening it up, I was treated to the following message.

Thanks for being the biggest fan of Fallout 3

As a special thanks for purchasing all five Fallout(R) 3 game add-ons,
Xbox 360(R) and Bethesda are happy to present you with this token for
a free, premium Fallout 3 theme. It's our way of saying thanks for
being a huge fan of Fallout 3.

Here's how to collect your reward:
1. Sign in to the Xbox LIVE(R) Marketplace on the Web.
2. Select My Account, then Redeem Code.
3. Enter the token below:
[XXXXX-XXXXX-XXXXX-XXXXX-XXXXX]

Naturally, I removed the actual code, but you get the idea. I had no idea this message was coming and wasn't even expecting anything from them. Things like this show that a company really cares about their consumers and wants to reward those most loyal to them. It may just be a theme, but it really renews my faith in industry. Bethesda isn't making any profit from this. They just wanted to do something nice for people that bought their product.