I'm pretty sure that most of those reading those are well aware of Activison CEO Robert Kotick's recent comments revolving around threats of Activision pulling support for both the PS3 and PSP if Sony does not lower the price of the PS3 soon.. so I won't go into great lengths to account for how much of a shameless tool Kotick is, as it should be blatantly obvious by this point. But what I will say is this.. Developer heads like Kotick.. the fools that agree with how he is conducting himself.. and the way Activison conducts business with their annual milk fest of their once respected franchises personifies EVERYTHING that is wrong with today's game industry.

The only thing I found more amusing than Kotick's little hissy fit about the lower attachment rate of his company's games on the PS3 as compared to the 360, was the utterly ridiculous reasons some used to "defend" his childish threats. For example:

"He is just trying to help out us gamers by using his position to pressure Sony into lowering their prices" OH REALLY? How the hell does a CEO whining about how another company should run their business so "he" can sell more of his products have ANYTHING to do with helping out the average gamer? Another thing.. X360 fanboys who tolerate this bullsh*t are no better "or" smarter than the mistress of a cheating husband who thinks that the cheater wouldn't do the exact same thing to them if the tables were turned. I personally would not support this nonsense if it was direct at ANY of the three major console developers.. this kind of arrogance needs to stamped out of the industry before it poisons it beyond saving.

"He is the CEO of the largest 3rd party game developer right now and knows how to run his business" REALLY? Because you know what? His current tactics tell me he needs his f'n head examined. Anyways, I don't know were the hell people saying that are from.. but here in America the current economic landscape is LITTERED with failing/failed companies that alot of people have made the mistake in believing that their upper managment knew how to properly run the company beyond fulfilling their own selfish desires. Things change people.. and stupid decisions hasten that inevitability. These CEO's are "human" and not higher life forms last I checked.. and even the mighty will fall once arrogance, ineptitude, and public opinion turns against them.. ask the once "biggest and baddest company in their market" General Motors.

"Activision is just trying to conduct smart business, Sony NEEDS to cave to the demand of a lower price for the PS3" WOW.. there is so much mind numbing ignorant bullcrap behind those statements I've seen made by plenty of people it would be hilarious if it wasn't so sad. So.. the CEO conducting himself like that in such a public manor is "good" for business? Making both his company and himself appear asbullies that lobby threats against companies they do business with is a smart idea? Whining about how its too hard and expensive to develop for the PS3 combined with crying about why there is not as many morons on Sony's console that buy their annualy recycled bullsh*t games like there is on the 360 is a savvy business move as they THREATEN TO STOP SUPPORTING A USER BASE OF 22 MILLION? Activision thinks its a good idea to throw stones in their glass house built up on overpriced and unreliable music games & peripherals, refusing to make all these iterations of their Guitar Hero games as DLC and instead as full priced titles, and cleaning out any franchise that couldn't be "exploited every year"(in their words) after the Blizzard merger? Yeah.. whatever these people say.

Thank God for industry that I am not in charge of Sony.. for I would personally walk up to the Activision HQ and post a bulletin on the front door detailing exactly how many ways they can go f*** themselves.. seriously. The PS3.. as with any other system that has come out.. should and will inevitably see a lower price tag. But trust me when I say that as gamers.. this is not a way we want it to happen. Gaming should not be socialism.. there should be options for all ages, interests, and income levels without every game platform being pressured to "fall in line" with the other guys. The PS3 should not be artificially lowered because there are too many cry babies throwing a tantrum over why they cant afford it.. just as as the Wii shouldn't have it's casual appeal and features gutted to satisfy the urges of "mature" gamers.

The time will come that Sony will indeed find that it "needs" to lower the price of the PS3 at any of its future price points.. but it will be at moments that are good for both the health of its company and user base.. not at the whims of some CEO trying to line his pockets with more money while using the absolute least amount of creativity and professionalism to acquire it. Right now they should stick to their current strategy of "build the games, and they will come".. not some desperate panic strategy of succumbing to any and all pressure despite what common sense is saying. At the end of the day Sony is NOT ripping offgamers because even though "software" value of each system is subjective.. current "hardware" value is not. Bottomline.. despite paying more.. the PS3 is without question the best "hardware" value despite whatever ramblings its oppenents can come with.

Listen.. I dont give a sh*t that some of you dont use Blu-Ray or any of the other PS3 features for it DOES NOT change the fact that the price of the PS3 is fair for what it is offering.. case closed.. any objection to that fact is far too ignorant to get into right now for I will not waste any more time going into detail as why that it is a fact based on realistic and unbiased information. If critics of the PS3 pricing are so insistent on pushing the "selling $100 for $50 as a desperate act for attention" mentality on companies like Sony they should go out and run their own companies into the ground instead of constantly complaining.

Mark my words.. 5 years from now the EXACT same people complaining about how the price of the PS3 needs to be lowered to such prices so quickly will be the same people whining about how bland and feature crippled the next-gen systems will be.. and they will have no one to blame but them and their wallets combined with hypocritical companies like Activision. The average consumer has spoken right now.. price>quality.. most consumers want maximum features for a minimum price and are far too ignorant to accept paying fair market value. They wanted cheaper systems and they WILL get them.. but to their dismay these new systems will be cheaper in "every" sense. And companies like Activision who on one hand already complain about reaching the 360's graphical ceiling while then turning around and complaining about the prices of more expensive and capable hardware like the PS3 will also find out that they cannot have it both ways as well. Either way.. hope they have fun wallowing in the subpar future of gaming they created for themselves.

Anyways, the fact that this is a complete bluff by Activision is not lost upon me.. because like I said, despite being smaller than the other two system as of right now 22 million users is not something that is easily ignored regardles of how difficult it is to develop for the platform. If Activison wants to freely abandon them.. then by all means they should go ahead and do so.. God forbid me or anyone else tell "them" how to run their business. Next time maybe Kotick should considerdoing a little homework before he runs his mouth again.. because complaining that particular way about the attatchment rates of his companies game on two systems with very different demographics is rather obtuse.

With the 360.. he is making American games for an "American" console.. that obviously has most of its user base heavily into western gaming and are FAR more susceptible to Activision's type of marketing. The PS3 on the other hand.. has a far more diverse user base. I mean.. how many Call of Duty games featuring the murder of Japanese soldiers do you see being sold in Asian countries? How many Guitar Hero games primarily featuring American musicdo you see being sold in other regions of the world that doesn't give a crap? Right now Activision has made their software catalogue far too small in scope.. something the older, more mature and diverse user base of the PS3 rarely has patience for.

Anyways.. IMO Activision would be wise not to rush into typecasting themselves completely.. the tides of the gaming industry do indeed change rather quickly. Thanks to shedding so many IP's after the merger they are primarily left with franchises like Call of Duty and GH that not only are primarily trend games, but some of which were not of any relevance to the industry until the very "end" of the last generation.. that in itself should show some perspective in how fast important franchises can rise and fall. They can't honestly believe they can maintain the 2-3 per year pace of their GH franchise can they? They can't expect Call of Duty to tower over an extraordinarily deep and increasingly diluted FPS genre right? Because to be honest.. looking at a list of games besides their known milking cows I am very underwhelmed to say the least. At the end of the day.. maybe it would be best if companies took less time pointing fingers when sales are slow in certain areas and spent more time working on the reasons why "they" couldnt get this titles to sell. Maybe the industry wouldnt be halfway into the arrogant, hypocritical, and "creativity" depleted cesspool its sinking into right now.