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Friday, Oct 2, 2009

How poorly did Wolfenstein fare? According to NPD numbers obtained by GameSpot, the 360 version sold just over 59,000 units, with the PS3 edition barely clearing 30,000. Add in the PC iteration's 17,000 units, and Wolfenstein sold only around 106,000 units in the five days from its August 25 launch to August 29, when NPD's monthly reporting period ended. http://www.gamespot.com/xbox360/action/returntocastlewolfenstein/news.html?sid=6217169

Wolfenstein is a high profile franchise name that should have gotten better sales then it did within its first week. Activision did responded in disappointment to the low outcome. The article above does list the total amount of box sales within its initital week of sale. Futher reading the article, it does not explain or make any kind of presumation to why it did so poorly.

Batman was released for the consoles on Aug 25th, about one week after Wolfenstein. According to VGchartz.com, 900,000 retail boxes were sold within its first week. Its may be possible that Batman may have contributed to the low sales of Wolfenstein, as people were to just wait one week. We are still in a recession, because of this people would decide on limiting down to one game per month instead of two or three. Adam Sessler did mention on his video blogs about how publishers are becoming more selective on which dates to release games to increase the likeihood of success.

Wolfenstein was only offered on the retail box, it was not avaliable through Steam of Direct2drive. This is a mistake that could have led to low sales for the PC. There are alot of people who will only buy PC games via digital distribution and by Activision not putting Wolfenstein on a download service, they would be ignoring alot of potential consumers. Any publisher ignoring digital distribution as a method to sell more games would be completely idiotic.

Category: Opinion
Posted by Jd1680a, 7:44pm
6 Comments | Post a Comment

Comments

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It is true that the lack of digital distribution would have affected the sales of the game, I still believe that the reason it fared so badly was because the game wasn't good.
Posted Oct 2, 2009 8:07 pm PT
I AGREE
Posted Oct 2, 2009 8:42 pm PT
I still don't think the PR was very good, although chandu informed me that there were lots of advertisements around the videos and internet press was very poor and you just can't generate hype with poor PR on the internet.

Other games releasing is a factor, also not putting the game on digital distribution for the PC is a terrible mistake. It would be like not selling the 360 version to gamestop stores.
Posted Oct 2, 2009 8:46 pm PT
That's a good observation. Hopefully they get some sense knocked into them and release it on Steam. The whole weekend sale thing Steam has is a proven way to boost sales substantially, so if they do that, they might get some copies in the hands of PC Gamers. That said, it might be way too early to put the game on sale.
Posted Oct 3, 2009 6:16 am PT
You know, not having the game on digital distribution was a mistake - and a dumb one at that, however, that did not stop you from getting the game, right? What I am trying to say is, the real reason for the poor sales is that the game just isn't very good. Its a very average shooter, and there are better games to play at this time.

The hardcore gamers would get the game one way or another, but the frugal mainstream gamer would turn to reviews and they aren't very favorable. I guess that's what killed it.
Posted Oct 3, 2009 10:01 am PT
The game wasnt part of a franchise, that many of the people that feel for hype these days, care about. Many werent even born when Wolf 3d was released

It was a great game though. So too bad. Id take 10 more wolfys instead of 10 more call of duty games anyday!
Posted Oct 3, 2009 12:43 pm PT
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  • Jd1680a
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