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Thursday, Jul 16, 2009

As a born and bred Melburnian, I've been born with the predisposition to despise Sydney and everything in there; much like how Sydney-siders (god, what a terrible name) were born with the predisposition to despise Melbourne and everything about it. When they get something cool, we complain and we conspire to get it away from us, and when we get something cool, they complain and conspire to get it away from us. But despite my hatred of Sydney, there is one aspect of it that I miss.

Let me explain the story proper. I've just started my last semester (well, Trimester, but that's irrelevant) of University. I'm a 3rd year student, and I'll be graduating soon. I finish in October, and after a couple of exams and the eGames expo, I've decided that I want to leave Melbourne and go somewhere - either interstate or internationally, for a trip. In terms of linterstate places, I'm considering going to places such as Brisbane or Sydney, but then I started thinking about the times I went up to Brisbane and Sydney with my family, which then led me to think specifically about the place I remember most about Sydney, Sega World - easily the first, and still the only interactive theme park in Austeralia.

Basically, the park was situated at Darling Harbour (right next to the IMAX theater, if I can recall correctly), and was described as "an interactive Disneyland". The theme park opened up in 1997, at a time where Sega wasn't really doing so hot in the West (their console at the time, the Saturn, wasn't doing as well as it should've). There were lots of rides such as roller coasters, motion rides and what not, but the coolest part of it? An absolutely massive arcade...or at least, collection of arcade machines. Say what you will about Sega, but they've got a reputation for some totally awesome arcade games. In fact, when we had visited the place, all of the machines were on free-play, which was incredible.

My one and only visit to Sega World (and still, my only visit to Sydney) took place in August 2000. I remember this specifically because we left the Saturday before the NRL Grand Final of that year (which took place on the 27th of August). We did all the usual tourist things - we hit up Darling Harbour, took plenty of ferries, visited the somewhat disappointing, and now closed, Wonderland; as well as visiting Homebush Bay to do a tour of the Olympic compund. And yet, I still have fonder memories of playing Virtua On: Cybertroopers or Fighting Vipers or a Japanese arcade variant of Puyo Pop than visiting the site where the 2000 Olympics took place.

I hadn't thought of Sega World in years, so it saddened me when I learnt the fate of it. Three months after I had visited, the park had closed down. The reason? The park wasn't making much money. The owners of the park were hoping that the massive influx of tourists coming to Sydney for the Olympics would help out quite a bit and save Sega World...but that didn't end up happening. As such, the park closed in November. All the arcade games and attractions were sold off...but few people came and the products sold for minimal value. One of the rides reportedly had sold for $60,000 less than its expected $200,000 price.

From there, the building was used as a variety of homes to various things - including notably a furniture exhibition warehouse, until October and November of last year, where the building was demolished. You can find footage of that on YouTube. That I found yesterday.

I guess you could consider Sega World something that was ahead of its time, where gaming wasn't as big as it is now, and something like this could work a little better. You could also chalk up its failure due to the whole death of the arcades that was happening at the time. But I still don't understand why people, especially tourists coming in for the Olympics, didn't help save the park.

Though there is a funny story to come out of this. When Sega Australia started up, its head mentioned that the site of where their office is overlooks where Sega World once was. It's kinda funny in an ironic fashion.

But what about you guys? If you went down to Sega World, did you have any fond memories or what not? Also, I wouldn't mind some travel advice or suggestions for places to go.

Laters.

Category: Games
Posted by Darth_Homer, 5:45pm
9 Comments | Post a Comment

Comments

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No Sega Worlds here. We used to have a Sega Time Out in a larger shopping complex, but it was just a regular Sega themed arcade. It was a lot of fun, though.
Posted Jul 16, 2009 6:11 pm PT
Sadly I've never been, but if it had Daytona then I would have had very fond memories!
Posted Jul 16, 2009 8:21 pm PT
The funny thing Lucas is that there is the same branding for arcades in Singapore, London and Tokyo. We lucked out.

It was there, I think Foolz.
Posted Jul 16, 2009 10:20 pm PT
Ahh yes, Sega World. I remember that place (vaguely though), it was great fun when I went to Sydney for the first time (or maybe second, I don't really remember). There were a lot of great arcade games there but the only one I remember was some two-player co-op level shooter, I don't know the title exactly. The place also had great rides like Mad Bazooka.

There's always an unexplained reason why Sega World didn't do as well as it could have during the Oylmpics but I guess we'll never know... And this was during the time when Sega was in competition with Sony and Nintendo which were their best years when compared to today which is more hit and miss and feverishly milking out their poor mascot to keep themselves (maybe just Sonic Team) alive.

I just found a video about Sega World shown on the Great Outdoors with Ernie Dingo
Posted Jul 16, 2009 11:44 pm PT
It was kickass. Sydney just is in general.
Posted Jul 16, 2009 11:54 pm PT
poor guy and poor park...
Posted Jul 17, 2009 12:07 am PT
I remember mentioning it somewhere, possibly even one of your own blogs quite some time ago, about arcades. The problem I have in arcades is that I can never find something I really want to play except for the odd gun games. I think they should have more machines like the Neo-Geo of old, and have multiple games in the one cabinet. This would allow them to condense their biggest expense; rent. I think they need a mix of big new cabinets, and some of the golden oldies.
Posted Jul 17, 2009 5:01 am PT
Yes, I went to Sega World several times. I remember it rather well. I personally enjoyed the Dodgem cars ride where you could also shoot balls at one another. I personally believe that Sega World should have dropped the pretence as a theme park and just made it an Arcade like the TimeZone in Gold Coast, which has flourished, and also has several rides. In reality, Sega World, as fun as it was, offered an experience that only a niche of thrill-seekers would have enjoyed, and there were little repeat visitors. Perhaps it was good, but Australia doesn't seem to have the audience for something like that on a permanent basis. I remember the Virtual Octopus fight ride and I felt sick afterwards. I also remember that indoor rollercoaster, that was kinda cool. And of course, Virtual On and Die Hard Arcade rocked. And being on free-play, I clocked a few games, like Virtua Fighter and Fighters Megamix. I liked it, but it wasn't something I loved like Wonderland, which I went to annually as a kid. It was sad in the last few years, but growing up, it was a great theme park.

Having been to a number of other theme parks in different parts of the world since then, I have to say that Australia's theme parks lack a certain pizzazz that others have effortlessly, and I guess that comes with being a island in the middle of the pacific close to nothing and having a relatively small population. Go to places like Europe and America, and their Theme Parks leave ours to shame.

R.I.P Sega World.
Posted Jul 24, 2009 2:06 pm PT
Fantastic read Saga. I remember going to that TimeZone once. I need to do it again.
Posted Jul 27, 2009 3:39 am PT
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