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Friday, Jun 10, 2005
Now that the E3 dust has settled (except in the System Wars forum), it is safe to say that pretty much everything there was overhyped. Pause a moment to reflect on this, and then most will quickly realize: every E3 is overhyped. This is the whole point of E3, hype the press into a frenzy to get mindshare months before your product even hits the streets. We definitely saw this with the new generation of consoles this year. I think the next three lines sum up the overhype from this year... kudo points to those who can correctly guess which ones can be attributed to which company (shouldn't be too hard).

- We used hardware which is not going to be like our system to run our demos.
- We pandered to the public, showing them what they wanted to see, not what we could show them.
- See this gadget? Isn't it nifty? Even we can't seem to figure out what it will do yet, exactly!

Ready for the answer? All three apply to Nintendo, Microsoft, and Sony. They /all/ overhyped their systems using all three of these methods above, to varying degrees. In the end, they will all be in the same ballpark, and will appeal to different groups. I think it is safe to say that these are things that will be true for the next gen... and not specifically about the consoles themselves...

- Don't expect Microsoft to make huge inroads into Japan with this
one, as they trust a suit and tie to sell them a good product than they
do a khaki or jeans wearing dancing man shouting "Developers!" over and
over again. MS needs to get over their casual culture (which I am a part of,
ironically) and realize that they have to act professional in order to
get respect in the Japanese market, which they haven't done. Still, we get a good laugh out of a CEO dancing around on stage acting like a rock-star... don't we?
- Don't expect Sony to stop milking on accessories, although do expect them to sell more bizarre ones, including the Playstation 3 Kitchen Sink(tm)... after all, they didn't include it built-in. Also, make sure you tuck your new PS3 in at night with the dust cover, and always remember to buy lots of expensive flash memory... otherwise you won't have enough room for your pr0n.... err, game saves.
- Expect Nintendo to do ground-breaking things, but only once, and involving hardware you have to buy each time. They play the milking game better than Sony, and they do it with a legion of kids at their disposal, getting the money-holding parents to buckle under "But moooooooooom, I waaaaaaant it!" Who else can sell you a barcode scanner and packs of collectible cards seperately and tell you that this is a good thing for gaming?

Another thing about hype that I have noticed is that it makes people collectively stupid. Claims start being made with zero evidence, because they want their hyped product to be true. Take Coded Arms, for example... an FPS coming out for the PSP rather soon (heh, was 2 weeks, now 1 month, 2 weeks). The rumor got started, like every other game on the hyped PSP since Twisted Metal, that it would be online. Now people hold Konami to this claim, even though it was started by someone on the GS/GF forums! And no matter how many threads on the front page have 'Online' in the title, people will create more saying "gee, I hope it has online, if it doesn't, then I will boycott it since I was promised online by person X". Sorry guys, I hate to burst your bubble, but you have been 'pwnd' by the hype machine.

Next E3... I am gonna build a BS detector and go there.... it will just be a box marked 'BS Detector, rapid beeping means companies are overhyping their products", and it will rapidly beep as long as it is turned on.
Posted by Cyander, 10:50pm
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Well said, Cy. Just out of curiosity, did you attend E3 05?
Posted Jun 12, 2005 9:01 am PT
Nope, although I was aiming for more of an op-ed piece than anything else. I felt the sarcasm would speak for itself, and while game makers didn't hype things nearly as bad as N/S/MS, does Namco need chicks in their booth to sell the next Katamari Damacy? Don't get me wrong, I thought E3 05 had some good information, but you had to wade in deep to get at it.

Call me cynical of the sales side of the game industry.
Posted Jun 13, 2005 2:06 pm PT
So do you know if the Killzone video (which Sony displayed at E3) is actually gameplay as they claimed, or is it all pre-rendered?
Posted Jun 14, 2005 5:58 am PT
The dev team for Killzone admitted that it was "rendered to spec"... which is a weak excuse for "We pre-rendered, but we attempted to make it look within the PS3's grasp, honest!" Although the Killzone demo (while impressive) wasn't the impressive part for me. The real-time FF7 tech demo was impressive because of the ability to zoom out so far from so close without noticably dropping details too soon. That and it was pulled off in a month and a half.
Posted Jun 14, 2005 5:42 pm PT
You must be a pc gamer. Everything you said is true and I agree with it. I wish people would stop talking about E3 movies because we all know they are suspect to pre-rendering. We will see how the games look and run when the consoles are released to the public.
(I think that kill zone will look something like the video after looking at the PS3's specs and only if the game is finished at least one year after the ps3 is released. This is because it takes the developers time to master the system)
Posted Jul 13, 2005 11:59 pm PT
Actually, I only have 2 recently purchased games for my computer, and they are both old already: Halo, and Homeworld 2.

I spend most of my time using a console for gaming, BUT, I don't like the hype or the fans who blindly follow it.
Posted Aug 3, 2005 6:54 pm PT
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  • Cyander
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