monkey see monkey do

I know this is so random, but I was watching a commercial on tv, where someone sees someone doing something nice for someone and then that person does something good for a different person, which is seen by someone else who does something good for another person and so on, but basically I see this commercial and I can only think of monkey see monkey do. It's horrible becuase they're calling it being responsible, but all I can think of is that little phrase. It's sad, but I thought I would share my weird thoughts with others... ^_^;;;